BookPal has been featured on http://www.suite101.com in a new guerilla & viral marketing segment. Fascinated by how BookPal has found a fantastic new way to sell and market a classic product like books, the article outlines how BookPal’s products and pricing are a real value-add for many companies. “It really is a win-win, many companies want their employees to read as part of their professional development. If a company can buy the books for a discounted price and then provide them to their employees for either free or a discounted sale price, it makes the company or organization feel good,” wrote author Patricia Faulhaber in the article titled “Centuries Old Product Finds New Distribution- Creative Marketing Methods Increase Sales.” Read the rest of this entry »
